16/02/24
Leja at TWIF
As the lead sponsor of TWIF 2024, Leja played a pivotal role in the success of the event, by providing essential resources and funding.
Leja’s participation at the TWIF Nairobi Fintech happy hour 2024 as lead sponsor
TWIF (This Week in Fintech) Fintech Happy Hour took place at the vibrant Mawimbi SeaFood Restaurant & Cafe, in Nairobi, marking the third consecutive year for the TWIF event. The event brought together leading fintech professionals to celebrate innovation, share ideas, and build meaningful connections in an informal setting.
As the lead sponsor of TWIF 2024, Leja played a pivotal role in the success of the event, by providing essential resources and funding. This support amassed widespread appreciation, reinforcing Leja's commitment to fostering innovation and collaboration within the fintech ecosystem and reaffirming its mission to provide accessible and affordable finance to MSMEs.
A highlight of Leja's participation was the holographic presentation featuring customer testimonials and a Leja-branded photo booth, which was a major hit among event participants, allowing attendees to immerse themselves in the brand experience in a fun way while creating memorable moments. This was complemented by strategically placed merchandise, including branded notebooks, stickers, tote bags, and water bottles. Leja left a lasting impression on attendees, contributing to a memorable and impactful brand presence, which facilitated connections with potential investors and partners.
Another key highlight at the TWIF 2024 event was our uniformity in branding, with all our attending employees dressed in company-branded attire. This cohesive representation not only underscored professionalism but also maximized brand visibility throughout the event.
Overall, Leja's participation in the TWIF Nairobi 2024 event gained us significant exposure in the African fintech scene and positioned us as a key player and partner within the fintech space both locally and internationally.
Share this post:
